In today’s data-driven world, marketing teams handle multiple platforms Google Ads, Facebook, Instagram, LinkedIn, YouTube, HubSpot, and more. Manually collecting data from each platform is time-consuming, error-prone, and inefficient. That’s where Supermetrics comes in. This powerful data automation tool streamlines the way marketers gather, analyze, and report performance data, all in one place.
What is Supermetrics?
Supermetrics is a marketing analytics tool that automates the process of pulling data from various marketing platforms into your preferred destination like Google Sheets, Excel, Looker Studio (formerly Data Studio), BigQuery, and more.
Marketers, data analysts, and agencies use it to:
- Eliminate manual copy-pasting of campaign data
- Save time on reporting
- Ensure data accuracy
- Centralize multi-platform marketing metrics
How Supermetrics Helps Automate Marketing Data
1. Connects with 100+ Platforms
Supermetrics integrates with over 100 marketing and analytics platforms including Google Analytics, Meta Ads, LinkedIn Ads, TikTok, Mailchimp, HubSpot, and Shopify. This allows users to pull unified data from all sources into one dashboard.
2. Automated Reporting
You can schedule automatic data refreshes and email reports daily, weekly, or monthly; perfect for teams tracking KPIs regularly.
3. No-Code Data Pipelines
Supermetrics lets marketers build custom dashboards and pipelines without writing a single line of code. It’s ideal for non-technical users.
4. Custom Metrics & Filters
Users can apply filters, date ranges, calculated fields, and more to customize their data exactly as needed.
5. Supports Major Data Warehouses
It seamlessly sends data to BigQuery, Snowflake, Redshift, and Azure, making it useful for large-scale data infrastructure and BI analysis.
Benefits of Using Supermetrics
- Time-saving: Reduce manual reporting tasks by 80%
- Accuracy: Fewer copy-paste errors
- Scalability: Works for small teams and large enterprises alike
- Data Centralization: Keep all your campaign performance metrics in one place
- Faster Insights: Get real-time visibility into marketing ROI and performance
Conclusion
Supermetrics is a must-have for any marketing team or agency looking to automate data collection, streamline reporting, and focus more on strategy than spreadsheets. With seamless integrations, custom metrics, and scheduled refreshes, it turns raw data into actionable insights fast.
