Too many people write copy that teaches and educates. But no one wants another free lesson. Your copy should add value, of course. But it’s there to sell. That means pain, proof, clarity and confidence. Your goal is to remove doubt instead of creating it.
You’re not convincing someone to buy. You’re showing them it’s already the right move. ChatGPT can help you write great copy, fast. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Use ChatGPT to write copy that converts: prompts for instant sales
Write their wake up call moment
Write about the exact moment your customer realizes they need help. Not the surface problem. The real moment. Maybe it’s 2am and they’re still working, “It’s 2am and you’re still working.” Maybe they just lost another client. “You just lost another client.” Maybe they saw someone else succeed and felt that sting. Get specific about that moment of clarity when they know something has to change. Make them feel seen from the first line.
“Based on what you know about my target audience from our previous conversations, describe the exact moment they realize they need my help, in their words. Include the time of day, what they’re doing, what just happened, and the specific thought that crosses their mind. For each, create one simple, punchy sentence in their words, using no more than 8 words, (for example “I can’t keep working this hard forever.”) then expand with a description of the scene from someone else’s perspective, written directly AT them. (for example “It’s late, close to midnight, and you’re still replying to client messages instead of switching off…”) Make it so vivid they think I’ve been watching them. Write 5 different wake up call moments, each hitting a different emotional trigger. Ask for more detail if required.”
The quote in their words can be the hook to a social media post or the opening line of an email. The explainer agitates the problem and leads to your solution.
Show the cost of waiting
Include one sentence to show the cost of doing nothing. Make it hurt. Every day they wait costs them something. Money. Time. Opportunity. Relationships. Energy. Peace of mind. Pick the one that matters most to your audience and make it impossible to ignore. When I sold social media services at my agency, the deals that closed fastest came from showing clients exactly what staying stuck would cost them.
“Based on what you know about the main problem of my target audience, write 5 one-sentence statements that show the real cost of not solving this problem now. Each sentence should hit a different pain point: financial, emotional, social, professional, and personal. Make each one sharp enough to create immediate urgency without being manipulative. Ask for more details if required.”
Include this line as the closing line of your email, post, or landing page after the call to action, to create urgency.
Stack your proof high
Share a real client result and cut the fluff. No fancy testimonials with perfect grammar. Real words from real people who got real results. Pick your best transformation story and tell it in under 50 words. Include numbers if you have them. Before and after states. Time frames. Specific outcomes. Bonus points for screenshots of the original messages your clients sent. Let your results do the selling for you.
“Transform this client success story into powerful sales copy: [paste your client story or results]. Strip out all unnecessary words and focus only on the transformation. Create 3 versions: one that emphasizes the speed of results, one that highlights the size of the transformation, and one that focuses on how easy the process was. Each version should be under 50 words.”
Social proof sells. Include this within the text, after the agitation or directly below calls to action. Prove that someone just like them made it through the pain and out the other side.
Make it stupidly simple
Turn your process into 3 easy steps and use simple language that makes potential customers realise how close they are. Put yourself in the shoes of someone who knows nothing. Give them three steps they could explain to their friend over coffee. Step one does this. Step two does that. Step three gets you there. People buy clarity and run from complexity. Make your solution feel like the obvious next move.
“Based on what you know about my offer, break down my process into exactly 3 simple steps. Each step should be one clear action with one clear outcome. Use language a 12-year-old would understand. After writing the steps, create a one-sentence summary that makes the entire process sound effortless.”
Your solution has to sound achievable and accessible. These steps are perfect for website landing pages. Demystify your work in their mind.
Close with unshakeable confidence
Write the most confident sentence in your entire offer page. Make that your closer. No hedging. No maybe. No “if you’re ready.” Pure confidence in the transformation you deliver. The kind of confidence that makes people reach for their credit card because they know this is exactly what they need. End with absolute certainty.
“You know everything about my offer, my results, and my target audience. Write 5 closing sentences that radiate complete confidence in the transformation I deliver. Each one should be different but equally powerful. No conditional language. No qualifiers. Just absolute certainty that working with me is the right decision. Make them feel like signing up is the only logical choice.”
Include this line right above the final call to action. Pump them up before they click to book or buy.
Transform browsers into buyers: ChatGPT prompts for copy that sells
Selling becomes easy when it’s honest and aimed at one person you can empathize with fully. Say the things they’re already thinking and give them the reason to act now. Write their wake up moment so clearly they feel understood. Show the cost of waiting in one sharp sentence. Stack your proof without apology. Make your process so simple they can’t find an excuse. Close with the confidence of someone who knows their value. Then stop talking.
